Google Advertising credits for small and medium sized businesses
Last week, Google announced that they are pledging $340 million in Google Ads credits for SMBs (small and medium sized businesses) due to Covid-19. According to Google, those who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the “coming months”, though the timeline for these credits is still unclear.
Google says that this is part of a larger commitment to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
Why is this important?
Over the next couple of months, small business owners will likely begin planning for their reopening. This credit is intended to help with your marketing efforts when that time comes.