Locl Announces COVID-19 Relief Efforts With Launch of New Software and Free Trial
[Portland, OR – April 23, 2020] – Locl, the Portland-based startup and first Google My Business (GMB) software solution focused 100% on Google Maps, announces the launch of their new user-friendly software to help businesses grow their Google Maps presence more efficiently and acquire more offline customers.
Locl understands how important it is for essential and nonessential businesses of all shapes and sizes to maintain an up-to-date Google Maps presence during these tumultuous times, so they are offering a free trial subscription to businesses all over the world, through May 31st. Whether a business is open regular hours, temporarily closed, or switched to a different business model (e.g., takeout and delivery), Locl believes it is vital to continue to communicate with customers and maintain optimization efforts. With the launch of Locl’s new software, it is easier than ever to do so.
Google Maps is the largest source of leads and traffic for brick-&-mortar businesses compared to other online/social channels, but is often overlooked by business owners and marketing professionals. Locl has spent the last two years consulting 100+ businesses across 10+ industries in eight countries, learning the exact challenges and needs that businesses have as it relates to driving local traffic into their stores. What started as an analytics tracking dashboard and listing management company has quickly grown into a software-as-a-service (SaaS) brand with the launch of this new software.
“We now have the product-market insights essential to creating a software product that can add measurable value to any business in the world using Google Maps,” says Joel Siedenburg, Locl’s CEO, who has built and sold marketing companies before.
Locl’s new software version is built upon that experience to expand the solution worldwide. The new Locl software solution, which is offered for free until May 31st, provides reliable business insights, intelligent performance recommendations, and calls-to-action for businesses to optimize their Maps presence and drive traffic (ROI) to their stores. Specific features include:
- Dashboard detailing 18 months of metrics, including views, visit, direction requests and estimated revenue
- Single and multi-location optimization
- Intelligent recommendations to adjust listing features to match customer behavior
- CTA’s to improve/update photos, respond to customer reviews and publish specific content on Maps listing(s) to improve search performance and engagement
- Three-part pricing tiers starting with a “Freemium” edition with opportunities to access more advanced features
These new features save operators, marketers and research professionals time in GMB optimization, resulting in improved conversion rates and overall better customer experiences.