The importance of updating your Business Description during Covid-19
Right now, as we’ve mentioned in some of our other blog posts, there are many ways to communicate messaging to your customers about changes due to Covid-19. Updating your business description to reflect these changes is just one more way to make sure that people know that you’re temporarily closed, are switching to a different business model, etc.
Having a solid business description on Google My Business is one of the most important and easiest ways to communicate your brand identity with potential customers! Your description is a 750 character summary that appears when users search for your business, outlining who you are, what you do, where you’re located, and more. We here at Locl think that having a compelling business description is key to casting that wider net in search.
For example, if you’re a business owner who is doing online orders with shipping or delivery, adding a note about this in the first 250 characters of your updated description would be helpful! Or, if you’re temporarily closed, adding a line that reflects this at the top of the description would be beneficial.
Here’s an example: “We here at Locl are committed to keeping you up to date on what’s happening in the Google My Business world and guiding you through this time of Covid-19 with helpful tips. Locl is a Portland-based software and professional services company that helps brick-and-mortar businesses grow by leveraging Google Maps / My Business. We work with single and multi-location businesses, brands, tourism organizations, and local business associations worldwide.”
As always, we’d love to help you update your own business description and are happy to help brainstorm ideas for how to best communicate your message.